Founders Story & Mission.
Our Story
Big Wave Content wasn’t built in a boardroom. It was built in a restaurant kitchen.Â
In between shifts, diapers, edits—and second chances.
We’re two founders from completely different worlds who collided over one shared belief:
Small business owners and entrepreneurs deserve content that gets them seen.
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Professional Credentials.
25+ industries served (fitness, restaurants, law, medical, aesthetics, real estate, auto, and more).
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20+ clients with videos surpassing 1M+ views."
Featured partnerships with creators, gyms, and local businesses across NYC.
Hands-on experience building multiple businesses (restaurants, digital courses, content agency).
Mission / Vision
 Our mission is simple: turn attention into growth.
We believe every business owner has a story worth telling — and that story deserves to be seen.
Our vision is to make viral content accessible, actionable, and profitable for any business — whether you’re a local restaurant, a personal brand, or a national company.
Values / Approach
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Simplicity: Viral content doesn’t have to be complicated — it just has to connect.
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Action: We focus on actionable steps you can apply immediately.
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Transparency: We show you what works (and what doesn’t).
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Community: From our NYC clients to our course students worldwide, we’re building a wave that rises together.
Company Story
 Big Wave Content was born out of firsthand experience. We weren’t “agency kids” — we were business owners who learned the hard way what works and what doesn’t. We tested everything on ourselves, refined a system that consistently drives results, and now we share it with the world through our agency services, online courses, and in-person bootcamps.
About the Team
John EfratiÂ
John grew up inside his mother’s New York restaurant, eventually helping grow it into four locations. He learned business by living it—operations, sales, people, pressure. In 2024, a chance encounter with a content agency lit the match. He became obsessed with storytelling, taught himself content strategy, and quickly went viral. Months later, he co-founded Big Wave with a mission to bring that same power to small businesses.
He now leads the company as CEO, with a deep focus on strategy, growth, and making sure every piece of content has a purpose.
Joycelyn Ector
Joycelyn started creating TikToks during downtime between shifts—and people noticed. She had her first daughter young, worked through school, and eventually found herself editing every day, just for fun. She met John working down the block from his restaurant, and their creative connection led to something bigger.
She’s now the force behind Big Wave’s viral short-form style. From trendspotting to editing, Joycelyn brings precision, speed, and originality to every piece of content we post.
